7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360®

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Planning and launching a successful marketing campaign can be quite a daunting challenge!
These 7 steps will help you create the most effective campaign possible while avoiding pitfalls along the way.

Step 1 – Begin with the end in mind
Identify your goals
Analyze your business

Step 2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step 3 – Identify your milestones
How will you define success?

Step 4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step 5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step 6 – Execute your plan
Launch!

Step 7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

#digitalmarketing #marketingcampaign #marketingstrategy

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26 comments

  1. I'm crying because I finally found a great Marketing channel that teaches me practical stuff

  2. If the goal is to generate more qualified leads what are the platforms or actions we can focus on? Or what do you think is the best to do to generate more qualified leads? Webinars? Newsletters? Etc?

  3. How would you use this approach when launching a campaign focused on giving as much free samples out as possible?

  4. Can these tips be good when you are trying to build a audience as well?

  5. Do you have anything for someone starting on campaigns like ads, videos books I can use for my business as am stuck

  6. Great video! A question, can we have the goal to generate more leads in order to get more sales? Thanks! 🙂

  7. Well done. Thank you for this video. I'm working on a campaign specifically for Twitch and IG. If anyone has anymore tips please reply.

  8. im having trouble marketing my service based business. my product is a luxury item vs a necessity, not really sure the best way to market it

  9. 1. Identify One top priority ( Ex: Sales or leads )
    2. Create deadlines with error space
    3. List your milestones (micro & macro) for motivation & update purposes
    4. Budget
    5. Choose your channels
    6. Launch 🚀
    7. Iterate for optimization