Alex Kiselyov. Ringostat. How to develop positioning through marketing research. SN 2018

Alex Kiselyov. Ringostat. «How to develop positioning through marketing research»

1. In-depth consumers’ interviews. Customer journey. Non-obvious behavioral insights.
2. Value Proposition Design based on voice of customer.
3. Product roadmap: which features customers really need.
4. Competitor Positioning Analysis.
5. Positioning based on rational and emotional criteria.
The best SaaS conference in Ukraine 👉🏻

Audience — 500+ SaaS-entrepreneurs: founders, C-level, key top management (VP of Sales, VP of Marketing, VP of product, etc.)

Goals of the conference:
1. Development of SaaS-business in Ukraine and globally.
2. Creation of platform for network, sharing ideas, experience and get knowledge from the best in the field.
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