Alex Kiselyov. Ringostat. «How to develop positioning through marketing research»
1. In-depth consumers’ interviews. Customer journey. Non-obvious behavioral insights.
2. Value Proposition Design based on voice of customer.
3. Product roadmap: which features customers really need.
4. Competitor Positioning Analysis.
5. Positioning based on rational and emotional criteria.
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1. Development of SaaS-business in Ukraine and globally.
2. Creation of platform for network, sharing ideas, experience and get knowledge from the best in the field.
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