Timing is everything…especially in personalized messaging. Ochsner Health shows us how they are using real-time email responses to patient online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. What can brand marketers learn about customer journeys from the way a major hospital network treats patients? It’s all about letting the user drive the conversation, not technology or marketing.
Chelsea Lockhart, Manager, CRM & Marketing Strategy, Ochsner Health