Today, in Part 3, we’ll look at Evaluating your Existing Digital Channels (Earned, Owned, & Paid)
A better way of describing this process is a digital channel audit.
Basically, you need to examine your current channels to see if there is room for improvement.
To do this, you want to look at three different types of media: earned, owned, and paid.
Let’s explore this topic together!!! 👍
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0:00 Your digital channel audit
0:49 Earned media
2:11 Owned media
3:50 Paid media
5:09 How does this content also measure up to your company goals?
5:51 Creating your content plan
How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let’s solve it like a marketer!
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