Digital Marketing Strategy: The Best Approach & Examples (Part 3) 🎬 🗞 🎙 ✍🏽 #DigitalMarketing

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Today, in Part 3, we’ll look at Evaluating your Existing Digital Channels (Earned, Owned, & Paid)

A better way of describing this process is a digital channel audit.

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Basically, you need to examine your current channels to see if there is room for improvement.

To do this, you want to look at three different types of media: earned, owned, and paid.

Let’s explore this topic together!!! 👍

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Chapters
0:00 Your digital channel audit
0:49 Earned media
2:11 Owned media
3:50 Paid media
5:09 How does this content also measure up to your company goals?
5:51 Creating your content plan
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How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let’s solve it like a marketer!

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  1. Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉