Episode 5 | Marketing Before the Internet



How were marketing and advertising done before the internet? With everything still evolving so radically today, nobody can truly project what we’ll be doing or looking at in three to five years from now—but it is really exciting generating real business for real companies during these ever-changing times.

Join us to discuss where we’ve been, where we are, and where we’re heading. Morten has been in advertising since before the internet. How did it change our approach to marketing global brands? What, and also who, inspired him to go from running a small, free marketing magazine, then his first workday in 1999 at Double Click, up to founding MediaGroup in his spare room at home in Copenhagen with Saxo Bank as the first, and only client? Today he leads a global team of 50+ digital marketing and SEO specialists representing top-tier clients in 40+ countries and multiple languages. What is the secret to success in this fast-paced and competitive market? Join us as we talk about how his pioneering spirit and passion for the industry led to the establishment of MediaGroup Worldwide as we know it today.

Our guest:

Morten Gottrup is the CEO & Partner in the agency. He runs the Swiss office. With a background as head of agency sales in DoubleClick Media from 1999 to 2003, he founded a company that evolved into Mediagroup Worldwide in 2004. Morten holds an MA from Copenhagen Business School in international marketing. He brings many years of experience in managing cross-border online- and offline advertising, from the initial strategy, building a media plan to the execution of marketing programs for clients.

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