In this interview, Arunn Ramadoss discusses the importance of understanding your target market — in the case of Opus 2, the legal management space. He relates how vital it is to experiment and be willing to make mistakes as you serve the personae in your target vertical. Plus, he talks through his experience going from a developer to a successful marketing leader of multiple SaaS vendors — and board games as a bonus.
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Managing partner Christopher Smith joined Amy Lynn on Fox4’s Counselor’s Corner to discuss the steps …