Google Tag Manager Button Click Tracking for Google Analytics, Facebook and AdWords



Tracking Button Clicks used to take serious technical chops to pull off. If you have Google Tag Manager installed you simply need to follow a few steps and will be able to send Events to Google Analytics, Facebook and AdWords. In this video you are going to learn the 4 steps you need to follow to setup your Events correctly with Google Tag Manager

OUTLINE:
0:00 – Introduction
1:06 What is Auto Event Tracking?
2:30 How to Set Up Event Tracking in GTM
3:41 Build a Generic Click Trigger
5:45 Trigger the Event You Want to Track
7:36 Refine the Filter
8:38 Connect Trigger to a Tag
9:44 Testing
11:55 Event Tracking for Facebook Pixel
12:12 Event Tracking for Google Ads Tag
13:28 Summary

#ButtonClickTracking
#GoogleAnalytics
#GoogleTagManager

πŸ”— Links from the video:

GTM Event-Tracking Playlist: https://www.youtube.com/watch?v=b48PbFCNyOM&list=PLgr_8Hk8l4ZHqk0w9OU2IypiZsH2qqdoS&index=1&t=0s
GTM for Beginners series: https://www.youtube.com/watch?v=WCmdRivjvRk&list=PLgr_8Hk8l4ZEY-rBGG99Y9V10Dc7g7cHt

FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description

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28 comments

  1. MeasureSchool

    0:00 – Introduction
    1:06 What is Auto Event Tracking?
    2:30 How to Set Up Event Tracking in GTM
    3:41 Build a Generic Click Trigger
    5:45 Trigger the Event You Want to Track
    7:36 Refine the Filter
    8:38 Connect Trigger to a Tag
    9:44 Testing
    11:55 Event Tracking for Facebook Pixel
    12:12 Event Tracking for Google Ads Tag
    13:28 Summary

  2. You're the man, thanks!!!

  3. Ezequiel Rodrigues

    Congrats on the tutorial! amazingly done!

  4. Bro, I did it in a once after watching the video. I Love you <3

  5. Alessandro Proietti

    How can I see this Custom event on my Google Analytics Dashboard?

  6. Allan Ribeiro

    You are the best!

  7. Simple CooKING

    Excellent! Best tutorial videos! And thank you for making that little mistake makes one understand it more

  8. Level Up Kite.com

    So happy finding this tutorial, now is much more clear!

  9. Jahangeer Yousaf

    I have one question and its bothering me for last many days. Does one campaign get exhaust not in terms of money but showing one thing again and again on google. I setup the campaign 1 month ago first 20 days were really fruitful but for last days it is not giving me the result as i was getting 10 days ago though i have increased the budget…comprehensive answer will be appreciated

  10. Denis Safronov

    How can I set up click classesID by my self?

  11. Very nice video, you are good teacher! Thank you!

  12. Birdbrain Solutions

    Thank you so much for the video!!

  13. Birdbrain Solutions

    How to track multiple buttons on the same page?

  14. hey man, very good tutorials I watched all your lessons, I just want to ask how you split your browser when you debug is this feature still available, and how you enable it?

  15. Hi, I just followed the same steps and I am facing an issue that the GTM does not determine the match if I use contains operator. Is there any chance that GTM allows only few characters for click elemnt? I have a vering long click element due to wordpress.

  16. SketchupBlog

    Hi..
    How to send it to google adwords as an audience?

  17. Thanks, helped a lot!

  18. Rahadian Andreas

    Hi how setup or access your feature at 06:09 I cant find in my GTM

  19. Toyota Kuwait

    Hi Julian, I am fan of your videos and I have learned a lot. In regards to why a tag has to fire all the three events – google adwords, facebook. Don't you think it will show duplicate results because of firing in all platforms. On button click, If the tag is fired for all platforms how I will come to know the source from which the user has come to the website and filled /completed the form and completed the full shopping journey.

  20. benamici studio

    how to make the popup console below to appear? Mine does not appear.

  21. Great video as always. I've got a short question. I wanna do Click tracking on an email button that is implented on two different pages of the same website. What trigger variable do I need to use to determine whether the button was clicked on one specific page? Because right now it gives me just all combined button clicks. The Object is called the same on both pages so I need somethign liek a URL path or so I guess. Cheers.

  22. Lloyd Dodgen - The YouTube Ads Guy

    Subscribing. You are a genius dude.

  23. Rahadian Putra

    I learn a lot from this tutorial, thanks a lot Julian!

  24. Linkbuilding Voordeel

    Great video! Even today in 2020 its still accurate! thnx

  25. Amine Maamir

    Julian, you're a life savior, thanks a million time πŸ™πŸΌ

  26. Andrew Nguyen

    Hello MeasureSchool, is it possible to track an out of bound button. If so, how can I track it.

  27. Thank you for uploading the video! Is there any way I can track this event through conversions in Google Analytics?

  28. Max Mustermann

    This was exactly the topic I had always been missing. With this one video so much more will be possible for me. Thank you. I sit in front of my PC and clap for your tutorial.

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