Harnessing The Power of Video Marketing with Geoff Anderson | Savvy Dentist Podcast Ep. 101

Geoff Anderson loves helping his clients tell their stories through video. Since 1993 he has owned and operated Sonic Sight, a video production facility in Sydney Australia.

He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a camera man, an editor, a director and a scriptwriter.

Geoff is the author of “Shoot Me Now – making videos to boost business”, a prolific blogger on video, a regular writer on LinkedIn, Smallville and Leaders in Heels. He presents on the topic of using video to boost business.

3:00 Why you need to build a business that supports your lifestyle
11:10 What successful business videos do
14:00 Some suggested video strategies for dental practices
16:01 The role of video in establishing trust with patients
17:30 3 types of video – which are you using?
19:50 Where people go wrong with creating videos and how to avoid them
24:00 How to identify your audience to nail your video message
26:10 Tips for being better on camera
33:30 Where to host your videos
35:00 How to leverage your videos
39:15 And key lessons from YouTube celebrities about video marketing

Find out more about Geoff Anderson and Sonic Sight at


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