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Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving new client acquisition.
And in this new world of social media, video content reigns supreme.
Why Invest in Video on Social Media#1: It Gets More Exposure (+ More Engagement!)
Why Invest in Video on Social Media #2: It Has a Longer Shelf Life
Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels
Why Invest in Video on Social Media #4: It Appeals to a Gen Z Audience
Why Invest in Video on Social Media #5: It Can Reach Audiences Across Multiple Platforms
Why Invest in Video on Social Media #6: It’s a More Personable Way to Engage with Your Audience
Why Invest in Video on Social Media #7: It’s a Powerful Sales Tool – If a picture can tell a thousand words, a video is worth at least a million.
A study from Forrester Research reveals video is 50 times more likely to achieve organic page ranks in Google than plain text results.
Part of this is because there is less competition among video than there is plain text, so it’s easier to rank well with video.
On average, video content had an 11,000 to 1 chance of making it to the first page on Google, which doesn’t sound that impressive.
But, in comparison to the 500,000 to 1 odds of the same for text-based content, it becomes much more attractive.
WE GET YOUR VIDEOS ON PAGE ONE OF GOOGLE OR YOU DON’T PAY
Improves engagement with your target audience with VIDEO
Persuades potential clients that you’re the right law firm for the job
93% of all US Desk Top Queries were handled by Google (source: Statista)
YOU NEED TO BE FOUND ON GOOGLE
Video Search Results Have a Higher Click-through Rate
Beyond video helping sites rank, the video also allows people to click on results and go to your website.
When compared to click through rates on plain text-based content, video click-through is 41% higher, so you’re getting more traffic to your website, increased brand awareness, and a better return on investment on your content creation efforts.
WE DO ALL OF THE VIDEO CREATION FOR YOUR LAW FIRM!
A recent survey showed that 54% of legal consumers consider a law firm’s social media activity when sourcing their attorney, with 40% saying that an attorney’s presence (or absence) on social media is part of their decision funnel.
Facebook has 2.8 BILLION monthly active users.
Twitter now has 126 Million DAILY active users.
LinkedIn has 700 Million users.
I was on a conference call this week with other legal marketing professionals. Another marketer brought up the fact that AFTER someone finds you on Google, 72% of people will check your Social Channels.
Do your Social Channels qualify you as an expert in your practice areas.
My clients are exactly that!
For More Information call (800) 587-0366