S4:EP34 – SEO Secrets & Reality Checks From The CEO Of MarketPage, Wayland Myers
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP dives deep into SEO for automotive dealerships. Joining Sean Bradley is Wayland Myers, the CEO of MarketPage. They discuss how website platforms are the biggest problems for automotive dealerships and their SEO. This is proven when you do a search in your local market for a year, make, and model. Look at who is ranking. It typically isn’t the dealership, rather it is the aggregators, such as CarGurus and AutoTrader.
In addition to the lack of SEO, these website platforms have a low time on site and a very high bounce rate. Dealerships need to stop competing with their manufacturers, 3rd party providers, aggregators, and their competition. Dealerships need to protect their marketing budget and have a scalable SEO strategy. All of this and more in today’s Millionaire Car Salesman Podcast episode.